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Business & Strategic Planning


A good business plan can help make a good business credible, understandable, and attractive to someone who is unfamiliar with the business.

  • A good business plan is a company’s blue print and road map for success.  Financiers and investors require business plans. 
  • A good business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals.

Business plans may be internally or externally focused.  

  • Externally focused plans target goals that are important to external stakeholders, particularly financial stakeholders.  They typically have detailed information about the organization or team attempting to reach the goals. With for-profit entities, external stakeholders include investors and customers.  External stake-holders of non-profits include donors and the clients of the non-profit's services.  
  • Internally focused business plans target intermediate goals required to reach the external goals.  They may cover the development of a new product, a new service, a new IT system, a restructuring of finance, the refurbishing of a factory or a restructuring of the organization.  Business plans that identify and target internal goals, but provide only general guidance on how they will be met are called strategic plans.

Business plans are decision-making tools.

    • There is no fixed content for a business plan.  Rather the content and format of the business plan is determined by the goals and audience.  
    • A business plan represents all aspects of business planning process; declaring vision and strategy alongside sub-plans to cover marketing, finance, operations, human resources as well as a legal plan, when required.

The typical structure for a business plan for a start up venture may include:
  • Cover page and table of contents
  • Executive summary
  • Business description
  • Business environment analysis
  • Industry analysis
  • Competitor analysis
  • Market analysis
  • Marketing plan
  • Operations plan
  • Management summary
  • Financial plan
  • Attachments and milestones

Preparing a business plan draws on a wide range of knowledge from many different business disciplines: finance, human resource management, intellectual property management, supply chain management, operations management, and marketing, among others. 

Steve Meyers assists clients with all phases and aspects of business and strategic plans.  Rates and compensation for business and strategic plans are determined on a case-by-case basis.  After developing an understanding of your business and your goals a proposal can be prepared based on time and effort required.  

Contact Steve at 319-477-5041 or gfdchief@netins.net if you are interested in Business & Strategic Planning services.

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